Primula Voice Recognition Coffee maker -  presenting the launch of one of the most unique new technologies to enter the kitchen in years: voice recognition. Through patented voice recognition technology, Primula takes the difficulty out of programming the consumer's morning coffee, allowing the user to set the clock or brew time by simply pressing one button and speaking the time. Once set, a visual confirmation will show the time on the bright LCD screen. The machine features an upscale design with stainless steel accents and a large 10-cup carafe.